If you are a small or emerging med-device company, you need to start thinking strategically if you expect to gain market share and accelerate your growth.
The companies that continue to rely on traditional methods (knocking on doors, expensive trade shows, etc.) will limit themselves by the time and money it takes to execute those strategies.
So what is the solution? You can adopt digital marketing and sales tools that extend your outreach capabilities and multiply your bandwidth.
These three digital tools allow small and emerging med-device companies to operate on their schedule and reach a much larger audience.
A Website That Drives Sales Leads
If you are a smaller company looking to grow, you need a website to drive your team sales leads.
Building a good website can seem overwhelming, but executing these three things will move in the right direction.
- Add multiple call-to-action buttons with direct language. These should be brightly colored buttons that drive your visitors to schedule a meeting, speak with a rep, or buy now. The plain text “contact us link” is costing you leads.
- Talk about benefits, not features. Features are great, but people don’t buy products because of their features. They buy products because of their benefit. Bonus tip: fewer words are better, so be ruthless when editing.
- Give people a plan. No one knows how your purchasing process works until you tell them. Create a simple section on your home page with 3-4 big-picture steps that walk them from that point on the website to success using your product or service.
An All-in-One CRM
Where are you storing the leads that you do have? They better not be in a spreadsheet that someone has not checked in 2 weeks.
There are half a dozen CRMs on the market that will work perfectly for your company. You need to pick one and, more importantly, USE IT.
Pick an All-In-One CRM that handles email marketing, lead storage, and daily sales activities. You have enough going on in your day that you don’t need to bounce back and forth between four different programs to save $12 a month. Your time is more valuable than that.
What should you look for in a CRM? You want one that makes your life easier, holds contact information, has a sales pipeline, etc. Here are a few other things you should consider when searching for a CRM.
- It plugs into your website lead forms. That means someone fills out a lead form on your website, you get notified, and the lead is placed directly in your CRM.
- It allows you to automate tasks. Automation is handy when sending automated emails, social media posts, and reminders.
Sales and Marketing Video
Video is the single most impactful type of sales and marketing content. You can use video in social media, emails, and direct LinkedIn messaging.
It is also WAY cheaper than you think to shoot video in the comfort of your home or office. Do you have a cell phone with a camera? Perfect, you are all set. Think about what you will say, hit record, edit in Canva (it’s free), and hit send.
You can also utilize video outreach tools like Vidyard, giving a single sales rep the ability to record personalized videos and send them to targets anywhere in the world.
Bonus tip…you or your reps can go the extra step and allow prospects to book meetings directly into your calendars using Calendly (it’s free).
All three items are easy fixes you can knock out in a few days. Do you need help figuring out where to start? Click here to schedule a 15-minute meeting with me, and I will give you some free pointers on what to do next.
Subscribe to our newsletter to learn about easy marketing and sales actions your small med device company can take today to increase leads and close sales.
